CULTURE

Culture is asset of beliefs in value about what is desirable and undesireable in a community of people and a set of formal and informal practices to support the values.

Cultural Influences

Etnocentrism is the belief that one`s native country , culture, language, and modes of behaviour are superior to all others

High and Low Cultural Context

Cultural Dimensions From the Globe Project

- Power Distance
- Uncertainty Avoidance
- Societal Collectivism
- In Group Collectivism
- Gender Egalitarianism
- Assertiveness
- Future Orientation
- Performance Orientation
- Human Orientation